With Optivision Attorney Marketing, setting up your campaign is just the beginning.
We track the following metrics so you know EXACTLY what your ROI is:
Cost per click
Number of clicks
Number of leads through contact forms
Number of leads through phone calls (via call tracking service)
Overall conversion rate
Overall cost per lead
PPC Campaign Process
To get started with setting up your PPC campaign we first have to create an actual ad-words marketing campaign according to your market and target audience.
Determine most cost effective target keywords.
Use search words that disqualify search
Select a target demographic and region
Create effective ad headlines
Sending marketing traffic to your home page is not a good idea, as it does not promote leads. However, our goal is to focus on concentrated landing pages with:
Headlines that mirror the ad headline
Ad copy that answers key questions visitors may have
Testimonials from other clients who have had success
Intriguing calls to action that encourage the visitor to contact your business
Analytics and call tracking in order to effectively monitor the campaign
Testing and Optimization
Keeping on top of your campaign after it begins is the most important part of the campaign itself. After monitoring and analyzing the traffic flow from PPC, we will be able to decrease the cost per lead over time using testing and optimization tools.